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You can make a lot of money by
writing and self-publishing your own material, if you are willing to write
the books, manuals, reports or newsletters that millions of people across
the United States, and throughout the world for that matter, desperately
want to buy.
Today, more than ever before, is the age of information. Twenty-four hours a
day, seven days a week, there continues to be an incredible demand for
information throughout America and the world. There is an astronomical
demand for information-packed books, manuals, reports and newsletters of
almost every imaginable kind.
It's really much easier than you might have ever guessed to start filling
your bank account with cash from information you possess. People crave
information that appeals to their basic needs and will somehow educate or
enlighten them. Simply by putting your own specialized information into
books, manuals, reports or newsletters, you can start putting a hefty price
on information you have no doubt been giving away.
FIND YOUR MARKET-- THEN WRITE YOUR MATERIAL
Anyone who can communicate an idea to another person, should be able to get
their same message across on a written page. If you are either and expert on
some subject, or are interested enough to obtain the information needed for
a project, you have what it takes to go from having an idea, to
self-publishing your own material in whatever format it develops into.
There are hundreds of publications filled with ads by people just like
yourself, who discovered they could make a lot of money writing and
publishing their own work. Looking through opportunity magazines, or other
publications that cover the field you are interested in, is a good place to
start looking for ideas.
Review all the advertisements in the magazines you have chosen to see what
popular topics and subjects are being written about in books, manuals,
reports and newsletters. Then ask yourself if you can come up with a better
way, or have equally interesting information you can present from a
different angle, or with a different twist that would also be of interest to
the readers in that market. If the answer is "yes," then you can enter that
market and also make some incredible money!
CASH IN ON YOUR CREATIVITY AND EXPERTISE
Be creative in developing your material. Perhaphs you are aware of some
techniques that allow people to accomplish their goals faster in a certain
field. Maybe you can think of a better way to cash in on some current fad.
The bottom line is that people are hungry for information and ideas, and you
can become the writer or self-publisher of information people want to buy.
People are eager to buy information that can help them improve their lives:
1) Financially; 2) Physically; and 3) Emotionally. If you can fill any of
those needs with information that can be put onto a written page, there are
millions of people waiting to hand over their cash to get it.
KNOWING HOW TO PACKAGE YOUR INFORMATION CAN EARN YOU A FORTUNE!
After you have written your material, you will have to decide on how you
will package the information to make it salable. Depending on your market,
some packaging will sell better than others. For example, you can print your
information in a series of publications, print it in a book, manual, report
or newsletter, put it on cassette tapes, or present it at seminars. You can
focus on one area, or utilize many areas.
One thing is certain, people are paying billions of dollars to obtain
well-packaged information! There are books that sell for up to $100 and
more, with manuals coming in a close second. There are reports that consist
of 10-12 pages selling for up to $10 or more, while some seminars can cost
as much a $15,000 for a single weekend. It may sound incredible to the
average person, but people are willing to pay top dollar for information.
However, the "packaging" must be perceived as being worth the price you are
asking.
But before you decide on how to package your information, you must first
consider who your primary audience is, and cater to those people in
everything you do.
FOCUS ON SUBJECT MATERIAL THAT IS SALABLE
Information for your subject matter can be found in various places. For the
very best results, start with your own field or expertise and turn it into a
book, manual, report or newsletter.
Focus on providing your targeted market with simple, understandable, and
helpful information. It must overwhelmingly appeal to your customer's wants
and desires.
Never forget that this is the age of specialized information. People are
completely willing to spend their money for tens of thousands of different
forms of information, provided it is useful to them. Your job is to either
find a need and fill it, or create the need and supply it.
One of the best ways to get started is to sit down with some paper and write
down every subject you have some degree of knowledge about. Your list of
subjects doesn't have to be in any particular order. Don't force it. When
ideas for headings no longer come easy, stop and start up again at a later
time. When you feel comfortable that you have covered most of the areas you
know, start picking out the topics that interest you the most. Then you can
start researching more material for your writing projects.
FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS
Many new writers fail to understand that if they expect any hope for
business survival, let alone success, they must come to realize early on
that a big part of their job is to arouse the emotions and desires of their
customers. Your product, whether a book, manual, report or newsletter, must
be portrayed as being jam-packed with self-interest benefits.
Millions of dollars in failed business ventures are wasted every year simply
because entrepreneurs fail to understand that what they have to say is not
necessarily what customers want to hear. You should never forget this
valuable lesson. It can make you rich!
YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES
Emotions are what move people to buy anything. Therefore, the job of your
product and advertisement vehicle is to move your prospect to buy. You have
to stir enough emotions, not only to cause desire, but the rationalization
that provides an excuse based on logic.
Even after a prospect makes a commitment to buy your book. etc., they may
think they have acted logically. None of your customers will ever admit that
emotions had anything to do with their purchase. What you must always be
aware of, however, is that logic probably had little to do with a buyer's
decision. That is because human actions are often caused by instincts and
compulsions that most buyers are unaware of.
As you write your material for publication in any form, or as you develop an
ad or other sales package, always think in terms of how a particular benefit
will stir a reader's emotions and desires. Try to understand how your
product might be perceived by readers by focusing on your own feelings.
ADVERTISING IS VITAL TO THE SUCCESS OF YOUR SELF-PUBLISHING VENTURE
The success of your advertising will ultimately depend on the salability of
your book, manual, report, newsletter, etc. Good advertising will make a
good book sell better, but it cannot transform a poor book into being
successful.
Advertising is vital to any business venture because:
1) It allows a business to deliver their message repeatedly and reinforce it
in the minds of targeted consumers.
2) It allows a business to reach hundreds of thousands of potential
customers at a relatively low cost compared to individual sales calls.
3) It allows a business to target their market and test their product.
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and advantages can
be established.
BASIC ADVERTISING RULES
Effective marketing is a vast field. It inlcudes using marketing tools such
as: direct mail; space and classified ads; signs; radio and TV commercials;
business involvement, and more. In fact, the approches you can take and the
methods you use are only limited by your imagination and resources. There
are basic rules that do not change, however. They are as follows:
Rule No. 1 - You must get a prospect's ATTENTION. (Your headline is the most
important part of an advertisement.)
Rule No. 2 - You must create reader INTEREST. (Your ad should be built
around an idea that offers value.)
Rule No. 3 - You must arouse the reader's DESIRE. (By focusing on all the
benefits they will reveive.)
Rule No. 4 - Your ad must move them to ACT. (Tell your readers exactly what
it is you want them to do.)
In order to avoid making careless advertising decisions that can cost you
money, it is important that you understand and participate in your own
strategies. That means getting involved and researching what strategy will
produce sound advertising.
It is essential that you have a plan before you take action on developing
and advertising strategy. Your plan must be based on an objective analysis
that has resulted from your knowledge and research.
It doesn't matter what your background is, you can learn to master the type
of mail order advertising that is needed to launch aa self-publishing
business.
Through research and careful planning you can become familiar with the
writing skills you will need to create effective adds. Obtain all the
information you can from the masters in the business. Read and study every
book, manual, report, newsletter, ad, article, and publication you can get
your hands on that will help you in developing your own successful
strategies and techniques. Then bring all of that knowledge together to
obtain winning results.
10 MONEY-MAKING REASONS WHY SELF-PUBLISHING IS THE BEST CHOICE
You become a "self-publisher" by taking your material (book, manual, report,
newsletter, etc.) and by-passing all the middlemen. You by-pass the
middlemen by going directly to a printer and handling all the marketing and
distribution of the product yourself.
As a self-publisher you invest your talent, time, energy and money. The
benefits you receive are complete control over your product and all the
profits!
Here is a condensed version of 10 good reasons why you should self-publish:
1) Self publishing may be the only way to get published. With thousands upon
thousands of manuscripts, etc. being sent to publishers continually, you may
not be able to get anyone to even look at your idea. Self-publishing may be
your only solution.
2) As a self-publisher you get to keep all of the profits from your sales.
Why accept 4%-6% in royalties from a publishing company when you can have it
all!
3) You have absolute marketing and editing control when you self- publish.
According to Writer's Digest poll, 60% of the big publishing firms do the
final editing; 23% select the final title; 20% will not even consult an
author on the cover design, and 37% do not involve authors in promoting
their own material.
4) Major publishers may receive up to several hundred manuscripts a week.
Unless the have already published your work, the odds they will even look at
your material aren't very high.
5) When you self-publish you are in control every step of the way. By
depending on another publisher to make things happen for you, you take the
chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see the
complete marketing picture from a publisher's point of view.
7) Even if a publisher did accept your work, it would take an average of 18
more months before the first copy reached the market place. Self-publishing
will save you valuable time. Especially if you can't afford to miss a market
that can quickly pass by.
8) Waiting for a letter from a publisher that never comes can be frustrating
and embarrassing. Self-publishing eliminates the waiting and wondering.
9) When you self-publish and get more directly involved in marketing you
will obtain a more total business picture.
10) As a self-publisher you will receive more business tax advantages.
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